Tribridge Connections

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The Battle of the Bulge

Published: August 27, 2010
CEO Tony DiBenedetto co-founded Tribridge and leads our strategic direction, growth and development. Read More

I was hanging out by the pool this summer, and unfortunately I caught my reflection in the window. It wasn’t pretty. I knew I had gained a few pounds over the last year but clearly wasn’t paying attention to just how many. So I got on the scale, and BAM! There it was: 10 pounds more than my fighting weight. I guess I had been in denial about it. I noticed that most of my pants were getting tighter, but I blamed it on that dry cleaning fluid that supposedly shrinks clothes.

It is time. Time to acknowledge that what I am doing – or not doing – is not working. My weight loss strategies have always worked in the past, but I guess my metabolism is slowing down – one of the great parts of getting older. I’ve been forced to get out of my comfort zone and change how I manage food and exercise.

My shock at the number on the scale reminded me that companies aren’t much different. It’s human nature to latch onto a process or approach and think it will work forever. We fall into that comfortable “because we’ve always done it this way” mentality. But we all know that nothing lasts forever, especially in business. That’s why successful organizations are constantly coming up with new ideas and ways to meet their goals.

Here’s how I look at it:

  • We have to constantly measure the business (get on the scale).
  • We can’t just rely on financials to gauge how the company is doing; we need to look at customer satisfaction and other operational measures (are the pants too tight?).
  • We have to try a new approach, change a process, or try communicating in a different way (lose the weight).

I know with a little focus I can lose those 10 extra pounds, or I’ll be forced to keep my shirt on (and buy new pants).

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