Why CRM Software Belongs in the Cloud

CRM software needs the ability to adapt to the challenges of highly dynamic markets - and that's why companies are turning to cloud applications for these resources.

Customer relationship management (CRM) programs are some of the most valuable assets for companies that have business models in which maintaining contact with clients plays a key role. Today’s business landscape hasn't been immune to the effects of social media on the broader culture. Increasingly, customers expect a certain level of personal contact with companies, and this holds true for B2B firms just as much as it does in the B2C sector.

CRM software needs the ability to adapt to the challenges of highly dynamic markets - and that's why companies are turning to cloud applications for these resources.

Cost Efficiency
Reduced expenditures are one of the primary benefits of cloud computing, and hosted CRM programs are no exception. In an interview with Technorati, Navatar Group CEO Alok Misra discussed the benefits of cloud-based software versus legacy applications when it comes to CRM. With cloud solutions, both the initial implementation and the long-term cost of upkeep end up being lower.

Not only does the fact that the third-party provider is responsible for maintaining the cloud-based CRM increase savings, it also allows in-house staff to spend more time actually utilizing the software and improving relationships with customers.

This brings us back to another integral feature of the cloud. Web-based application deployments and the reduction of on-site hardware mean that businesses can go about their day-to-day operations with increased agility and are able to adapt to market changes at a moment's notice. The need to maintain this kind of flexibility is particularly vital in tracking the complexities of customer relationships.

Business intelligence has become indispensable to enterprise operations, and executives are increasingly relying on analytics programs that leverage big data to provide actionable insights. In an interview with TechTarget, Transera Vice President of Products and Solutions Arnab Mishra noted that the ability to utilize and integrate with big data is enabling cloud-based CRM to transform businesses.

"The big data phenomenon and the idea that you can take data from multiple disparate systems, inject it into the cloud and bring it back to the business or technical user in a cloud application for analysis changes things," Mishra told the news source. He noted that the insights derived from this system can help executives increase efficiency and effectiveness.

In today's markets, which are shaped by access to the cloud, deploying CRM applications as Software-as-a-Service programs seems an intuitive choice.

CRM Cloud Options

Moving CRM to the cloud is more of a “when” than an “if” for companies still running CRM systems on premise. The key is in understanding the multiple cloud options.

For example, Microsoft CRM is available both on-premise and in a public cloud model as Microsoft Dynamics Online. In addition, managed private cloud providers offer Microsoft Dynamics CRM in a private cloud model, which can address higher levels of customization as well as higher levels of security needed for sensitive data.

Learn more about the evolution of the cloud and how it can benefit your business.

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