Over the past year or so, the Microsoft Dynamics 365 brand has exploded, in a way that will forever change the way we view and use the suite of applications. In previous years, when we talked Microsoft Dynamics, it was generally about a few applications like Customer Relationship Management (CRM), Finance and Operations (AX) and maybe a few others. Today, it is a full suite of intelligent and integrated business applications to include but not limited to; Customer Engagement, Sales, Service, Field Service, Project, Talent, Finance and Operations, Business Central, Retail, Marketing, CDS, PowerApp, Flow and more. In fact, there are more than 200 pages of changes documented in the spring 2018 release notes.
If you are still thinking Sales, Service and Finance when thinking Microsoft Dynamics, then it is definitely time to grab hold of the tailwind and allow yourself to be transformed by a new paradigm that many are referring to as the building blocks of the age of digital transformation.
In a new series of articles, we’ll take a look at what's new in the spring release and see how it might benefit your organization. The primary changes affect the applications and categories depicted in the image below:
General Data Protection (GDPR)
The big news around GDPR is that, "with the Spring '18 release, Microsoft Dynamics 365 complies with the General Data Protections Regulation (GDPR) adopted by the European Union". The changes related to GDPR include the ability for individuals to erase, rectify, port and view personal data. Visit the Data Protection Resources site to learn the details, the Service Trust Center to access tools and information like Compliance Manager, and learn how to get started with the Microsoft Service Trust Portal.
In the past, updates to the new Microsoft Dynamics 365 for Marketing application focused on the First Run Experience (FRE), which is the recommended approach for implementing the Marketing application, content creation, event and lead management, insights and compliance.
In this release, you will discover enhancements to email and web form templates. The changes support the ability to create content that has a professional look, graphical tools that allow richer design, more personalized email and page content for user interaction, the ability to deliver automated content to team members and clients, and improvements to automated, dynamic and intentional responses.
Combining the above changes with the addition of LinkedIn lead campaign management, integration of ON24 webinar service to conduct and manage global webinars, intelligent analytics that help focus your marketing investment where companies can experience the greatest return, and end-to-end event management provides marketing departments with more than enough new features to explore and use during the next several months.
Visit the Microsoft Dynamics Marketing overview page for more information.
Look for our upcoming blogs in this series where we will cover more highlights from the Spring Release including what’s new for Sales and much more.
Microsoft is always interested in feedback regarding new features, changes to the application and suggestions for improvement to documentation to include the Spring 2018 Release Notes. You can reach Microsoft at email@example.com to suggest improvements to the release notes and submit your feature suggestions at the Ideas site. Don't forget to ask your coworkers, clients and peers to vote for your suggestions by sending them a link.
Note: Some resources may require a Microsoft customer, partner or other account login.
Spring 2018 Public Announcement
Business Applications Spring Release Launch Event (On Demand)
Dynamics 365 Sales Readiness Blitz Videos and Presentations
Microsoft Business Forward
James Phillips’ Blog Article – Spring 2018 Release
Business Applications Summit
Spring 2018 Launch FAQ
Spring 2018 Release Notes
Dynamics 365 Existing Customer Transition Toolkit
Microsoft Dynamics 365 Licensing Guide
Microsoft Dynamics 365 Pricing and Licensing FAQ
Microsoft Dynamics 365 Licensing and Pricing Deck