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Get More from your ERP Investment with CRM

Published: September 20, 2016
Chuck is a CRM technology and consulting executive, over 20 years of experience Read More

SpaceX just had a fueling accident that some people say may cost them 50 million or more dollars.  If you ask the folks at SpaceX, they will tell you it was worth the risk.

For thousands of NASA spacecraft launches, the first stage engine launches the craft into space, and then explodes and becomes unusable. But Elon Musk, founder and CEO of SpaceX, an innovative space exploration company, has another idea about the first stage engine, which could save billions of dollars over time. What if it can be saved and reused? “I tell my team, imagine there’s a pallet of cash that was plummeting through the atmosphere and it’s going to burn up and smash into tiny pieces. Would you try to save it? Probably yes,” says Musk.

The logistics of it seem unimaginable, but after several failed attempts, it actually worked. A SpaceX rocket launched from Cape Canaveral in May of this year. The main stage separated from the first stage. The main stage continued to about 23,000 miles above the equator to release a Japanese communications satellite into orbit. That is the part that has been carried out thousands of times. The journey of the first stage is the amazing part. At six minutes into its journey, instead of burning up or falling into the ocean, the first stage landed softly on a barge in the ocean called "Of Course I Still Love You."

I can’t help applying the advanced thinking of Elon Musk and SpaceX to our customers who have invested in Microsoft Dynamics ERP. Much like the first stage engine, ERP has propelled your company forward with back office efficiencies, but are you letting unrealized value in your ERP go to waste like the engine? What if, like Musk and his team, you preserve this information, and tap into it by using CRM?  Our customers who have added CRM to their ERP systems have found tremendous unrealized value in their ERP system, driving actionable information to customer facing sales and service teams, and to systems such as customer portals.

By integrating CRM software with ERP software, you gain advanced tools for streamlining relationships between sales personnel, the back office and production. From a purely CRM standpoint, the main value is that it helps your company bring in new customers—it provides a structure and process for converting prospects into leads, sales opportunities and quotes. But the beauty of an integrated ERP and CRM is its ability to take that sales quote and, with the click of a button, generate a sales order for the back office, and automatically task the relevant employees to make or distribute the product.

Integrated ERP and CRM brings additional depth and transparency to sales and customer data. An outside salesperson sees what a customer bought in the past while talking to them, and immediately knows if there are issues, such as open accounts receivable. This integration also empowers customer service personnel, providing a full 360-degree view of the customer. Seamless two-way integration between your existing Microsoft Dynamics ERP and CRM information, and a secure and customizable online customer portal gives you more effective, accurate, and profitable customer service experiences faster.

For the back office, this integrated system allows employees to see what is coming through the sales funnel, and make their own estimates about production needs and revenue. Without this integration, the back office must rely on estimates from salespeople, who may be overly optimistic at times. When there’s real sales data visibility, it unlocks the potential for useful trend analysis, and helps support overall decision-making within the organization.

You might be worried about upfront costs or implementation difficulties when it comes to CRM.  The good news is Tribridge alleviate your worries with Adoption Essentials.

We can get you up and running with integrated CRM in just 30 days, for $99 per user per month, which includes the software and implementation. Learn more today about Microsoft Dynamics CRM and our Adoption Essentials program.

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