Tribridge Connections

A Technology, Cloud Solutions & Industry Expertise Blog

Hospitals Moving Toward Cloud CRM Adoption

Published: April 10, 2014
Damon Auer, Vice President, Health and Life Sciences for Tribridge Read More

Although customer relationship management solutions are typically used by merchandisers, professionals in the health care industry are very interested in the software's implementation. A number of CRM consulting firms have advised hospitals to use the system to develop stronger, more personal relationships with patients. Some of the key applications featured in the program, such of data analysis tools that presented detailed consumer medical history, enable health care administrators to better communicate with their clients.

Social Aspects Fueling Growth

In light of the economic downturn of 2008, investment in software remained lackluster for a few years. Standing out amid the inactivity was cloud CRM, which witnessed steady adoption from 2008 to 2013. Research and Markets reported that during this five-year period, CRM endowment rose by 38.8 percent. It has been speculated that confidence in the program remained consistent because corporations were concerned about maintaining a loyal customer base during hard times.


The solution remained relatively cheap despite the numerous innovations that were added to it. Corporations deploying a CRM program reported significant cost savings through the use of comprehensive customer engagement tools that used to exist through disparate, individual deployments.

As of late, CRM vendors have added social tools to the program's expanding arsenal of cloud applications. In order to prevent client-to-consumer communications from diverting to a one-way avenue, applications inspired by Facebook and LinkedIn formatting are allowing customers to better express their view of the situation.

Getting in Touch with Patient Needs

With a collection of federal measures changing the face of the United States health care system, constituents are often left befuddled by how these mandates will affect their insurance plans and treatment quality. In order to allay apprehension, hospitals and other industry-related organizations are using CRM solutions based on cloud computing environments. Health facility personnel are most familiar with the changing market climate, so using a flexible platform providing open communication between them and their clients makes sense.

According to a report released IMS Health, technology has helped doctors and nurses gain an algorithmic perspective of the business environment. As a result, doctors can acknowledge concerns expressed by their patients and accurately inform them of what changes to expect in the shifting market. The clarity offered by this technology also expedites the delivery of care - physicians armed with a list of data-based client statistics can draw conclusions much more quickly than from conventional methods.

Ultimately, insurance providers and hospitals want to obtain business. So far, they've deduced that attaining and keeping a customer base can be done through the use of helpful applications that streamline consumer engagement.

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