Driving CRM Adoption: How Gamification can Increase Usage

Are you one of the many companies trying to make the most out of your CRM investment? Gamification could be the answer. Gamification is the use of game mechanics and experience design to digitally engage and motivate team members. Just as a game encourages people to participate and interact, similar tactics in marketing and business circles can help prospects, clients and employees come closer together and become more involved with the brand. Read here for more details.