Tribridge has announced that 360 Consulting LLC, a Microsoft Gold Partner in Tulsa, Okla., has agreed to become a sales affiliate through the Microsoft Dynamics Master VAR Program.
While this is Tribridge's first affiliate, the firm is in conversations with other select partners, and expects to make additional announcements in the coming months, according to officials.
Microsoft launched its Master VAR program, which it bills as a "unique partnership model designed to strategically drive growth for resellers and Microsoft through effective intra-channel partnering," last October. The program aligns small Microsoft Dynamics partners with larger, national organizations so the smaller firms can take advantage of additional marketing, services and operational resources.
360 Consulting offers Dynamics GP and Microsoft custom application development services to small and mid-size organizations in Oklahoma, Texas, Wyoming and Arkansas. The firm works with customers in the manufacturing, non-profit, retail and healthcare industries, with a special focus on Native American tribes, company officials said.
"We are delighted to bring 360 Consulting on board as a Sales Affiliate," said Jeff Lynn, director of business integration for Tribridge, in a statement. "This new relationship is an opportunity for Tribridge to extend our geographic reach in the Central Region and provide customers with the high-quality service and additional industry expertise 360 Consulting brings to the table."
Through its Master VAR designation and Sales Affiliate Program, Tribridge is focusing on certain Microsoft Dynamics partners that, like 360 Consulting, have complementary market strategies, specific consulting experience and expertise in multiple industries.
"We want to work with companies that are looking to grow through a shared customer service philosophy and culture," said Lynn.
In the past, as the Master VAR program launched, some partners expressed concern about what the changes would mean to them.