Author:
Lynn Haber
Category:
Customer Relationship Management (CRM), Microsoft Dynamics CRM

The gamification platform: Cool toy or CRM partner opportunity?

Published: September 11, 2015

Chuck Ingram, Tribridge Senior Director of the CRM practice Tribridge was recently featured in an article from TechTarget discussing the addition of gamification to MS Dynamics CRM.

Gamification can be the solution to issues with customer adoption around CRM. Combining gamification with CRM can motivate people by changing their behavior, for example selling more or improving engagement, by adding a competitive element. Chuck states "We think it's going to create more opportunity for us where we can think of more applications over the customer lifecycle and not just the project."