Bringing Your Vision to Life: How Altria Made Its Learner-Centric Approach a Reality

“It’s about exceeding consumer expectations…we face a consumer with evolving expectations.”
Jason Accurso
Manager , AGDC Field Sales, Learning and Development

As the approach to effective learning rapidly evolves, learning and development organizations face a multitude of challenges to stay current and relevant. Obtaining executive buy-in, budget investment and resources can often seem overwhelming. In this panel discussion, Altria’s Learning & Development team will share how they brought their vision to life with a corporate university and drove a holistic approach to learning across multiple business units and corporate entities. Hear about Altria’s “spark” that drove change and how a disciplined, 4-stage approach keeps the team on track to achieve their goals. Altria will also share examples of how they transformed the learner experience through simplicity of design, custom learning paths, gamification and enabling social interaction.