Century Martial Arts Kicks up its Customer Service with Tribridge and Microsoft Dynamics CRM


Based in Oklahoma City, Oklahoma, Century Martial Arts is the world leader in martial arts products and the largest manufacturer and distributor of individual contact sports equipment. Century has sold products to support martial arts, mixed martial arts (MMA), boxing and kickboxing throughout the world for over 33 years. Century is also the exclusive manufacturer and distributor of UFC® fight gear and has just signed with Tapout® to be the exclusive manufacturer and distributor of an all-new line of MMA equipment.

Business Situation

Century sells products through catalogs and the Web as well as through sporting-goods chains. Century's customers include thousands of martial arts schools globally for which the company supplies equipment, curriculum programs, trade-show events, and customized products. Previously, Century examined historical purchases, buying trends, surveys and feedback, from customers and focus groups to gather business intelligence and compile spreadsheets, reports and analytics. Century needed more extensive reporting, however, to achieve its goal of taking a more proactive approach in suggestive selling to customers.

Business Benefits

  • Improved customer service
  • Support for company growth
  • Improved return on marketing investments
  • Time savings
  • Improved reporting
  • Better data management
  • Better planning data
  • Integration across the company
  • Improved use of IT staff