Microsoft Solution Helps Nielsen Company Track Business More Effectively

"Microsoft Dynamics CRM . . . facilitates the integration of our organization. Our goal is to show one face to the client, and this is the type of solution that can make that real."
Anita Rubino
Senior Vice President, Global Knowledge and Internet Marketing Services


Nielsen Media Research, part of the Nielsen Company, is the world’s leading provider of television, radio, and print audience measurement and advertising information services.

Business Situation

Nielsen Media had more than 30 databases containing information about its customers—but no way to link the information together to provide comprehensive insight into its relationships with its customers.

Business Benefits 

  • Increased understanding of client needs
  • Increased opportunity for cross-selling
  • Increased transparency into client interactions, issues, followup, and status
  • Increased ability to share information with other Nielsen Company subsidiaries