Microsoft Solution Helps Nielsen Company Track Business More Effectively
Published: August 19, 2013
Nielsen Media Research, part of the Nielsen Company, is the world’s leading provider of television, radio, and print audience measurement and advertising information services.
Nielsen Media had more than 30 databases containing information about its customers—but no way to link the information together to provide comprehensive insight into its relationships with its customers.
- Increased understanding of client needs
- Increased opportunity for cross-selling
- Increased transparency into client interactions, issues, followup, and status
- Increased ability to share information with other Nielsen Company subsidiaries
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